Thursday, May 29, 2014

A new eagle flies for Salewa

Salewa is a classic manufacturer of mountain sports equipment, located in the South Tyrol in Northern Italy. It recently introduced a new visual identity, created by Pascher+Heinz, a Munich-based design agency specialised in sports.

Salewa's old eagle has been reduced into a crisp symbol and the new wordmark was given an edgy character. The agency also created a look and feel to present products, examples of which can be seen below.

Friday, May 23, 2014

Wolff Olins brands new Portuguese telecoms giant

Two of Portugal's largest telecommunications companies, Zon and Optimus, merged last year to form a new company with a complete offering of everything from cable TV to mobile telephony. The merged company was called Zon Optimus and the old consumer brands remained until last week, when the company was unified under a new brand, NOS. The brand identity was developed by Wolff Olins.

The new brand has a message of unity and togetherness. Nos is the Portuguese word for "we" and the brand's slogan is Há mais em nós, which means "there is more to us". The logo is made up of multicoloured spokes that come together in a wheel.

Thursday, May 22, 2014

Helion – a new cloud computing brand from HP

HP Helion is a new brand for cloud computing products from Hewlett-Packard, intended for the enterprise market. Introduced last week, it promises to take cloud computing to a new level.

What is most notable about the logo is that it steps away from HP's established visual identity with a separate symbol and identity that doesn't include the familiar HP mark.

Interbrand take credit for developing the name. Avoiding overly functional names, too obscure names, and the word "cloud", they chose "Helion" which sounds a bit like helium and thus evokes both lightness and science. I don't know if they were also involved in coming up with the visual identity.

Wednesday, May 21, 2014

Moving Brands transmits new Eyefi identity

Eye-Fi is a California company that makes advanced SD memory cards that allow you to upload photos and videos directly from your camera to you computer. Last month, it launched new cloud computing services. At the same time, it took the opportunity to drop the hyphen in its name and swap its lacklustre logo for a new visual identity designed by Moving Brands.

Tuesday, May 20, 2014

Switzerland's new TV24 keeps it simple

TV24 is a new general television channel in Switzerland which launched last week. The programming consists of a mainstream mix of news and entertainment. The visual identity, including logo and motion graphics, were crated by Zurich-based production company Frame Eleven.

The logo and all graphics are very straight-forward without much decoration. Idents feature regular Swiss people in everyday situations.

Friday, May 16, 2014

Logo round-up: April 2014

Here are over three dozen new logos introduced this past April. This includes companies as diverse as PayPal, the Johannesburg Stock Exchange, Brazilian TV network Globo, the Copa America in Chile, the Jewish Museum in New York and many more.

If you feel there's something important missing, don't hesitate to post a comment below.

Thursday, May 15, 2014

Name change for Morocco's CIH Bank

Crédit immobilier et hôtelier is a major Moroccan bank with a history going back to the year 1920. Last week, on May 3, it changed its name to CIH Bank and launched a new visual identity. It was created by an agency called RAP.

The old logo is said to have been about twenty years older and was based on an even older logo from the 1970s. In the new logo, the old blue colour has supplemented with an orange-red to represent innovation. Together, they form a play symbol.

Wednesday, May 14, 2014

Branding the Eurovision Song Contest 2014


The 59th instalment of the Eurovision Song Contest was concluded in Copenhagen, Denmark over the weekend. For the first time in its history, the contest was won by a drag persona, the bearded Austrian Conchita Wurst. As has become a sort of tradition, this blog takes a look back at the visual identity work for this year's edition.

Unlike the custom of recent years, host broadcaster DR chose to take the creative direction in-house for this contest. It hired motion graphic designer Uffe Raupach Jenssen to come up with the contest's visual identity with DR's design director Anders Thulin. The basic brand idea for the this year's contest was Europe coming together, as expressed by the hashtag "#JoinUs". Visually, this was portrayed by lines and rays of light coming together at the centre of the screen. The logo was first conceived as a square which was tilted and had some corners cut off to form a diamond. The relatively sombre colour scheme dominated by "Nordic" blue was designed not to clash with the many colourful performers on stage.

Much of the implementation was handled by outside firms, mostly from Denmark. The musical theme was composed by a Henrik Lindstrand. There were reportedly about 40 different cuts made of the theme music.

Monday, May 12, 2014

New identity for Correios - the Brazilian postal service

Empresa Brasileira de Correios e Telégrafos is the state-owned postal service in Brazil, trading under the name Correios. Last week, on May 6, it unveiled a new visual identity, created by CDA Branding & Design. It replaces a symbol introduced over forty years ago.

The new visual identity should enforce existing brand values of trust and commitment, while also conveying proximity, flexibility and dynamism. This is done as a natural evolution of the previous symbol, bringing it into the 21st century. The double arrows pointing in different directions tell that Correios is always on the go and ready to tread all paths. The new wordmark also takes inspiration from the modular round forms of its predecessor but transforms it into a more modern and friendly lowercase.

New logos and idents for Viasat documentary and film channels

Viasat is a Swedish satellite TV company that operate a suite of thematic channels dedicated to films and documentaries, available in the Nordic countries, Central and Eastern Europe, Russia and some African countries. Last month, it introduced new logos for many of these channels.

The affected channels are movie channels TV1000, TV1000 Action and TV1000 Russian Kino as well as documentary channels Viasat Explore, Viasat History, Viasat Nature and Viasat Crime. The new logos are designed be more versatile and to work in different environments.

The new logos were unveiled on April 22, and launched on April 29. No definitive creative credit available at the moment, but the creative direction appears to have been done at least partly in-house.

Full line-up of old and new logos below, and some idents further down. The previous logos were introduced during 2009 and 2010.

Friday, May 9, 2014

New WorldPay identity trails the world

WorldPay is a British company that provides payment services, notably in the form of card payment devices for businesses around the world. It was previously owned by Royal Bank of Scotland, who were forced to divest it as a condition for receiving state aid after the financial crisis. The newly independent company continued its visual identity from the RBS era with the RBS mark removed until last month, when it introduced a new visual identity, created by London-based brand agency SomeOne.

A decision was made to raise the brand's profile by using it for all the company's operations. It was also given a new symbol, a loxodrome, inspired by data trails made by money traveling around the planet. The overall brand identity is based on "fluid connections which takes different forms depending on where you come into contact with Worldpay". Custom typography and iconography has also been developed based on the money trails idea.

Thursday, May 8, 2014

New IFC logo is slightly more off

IFC is an American cable TV network dedicated to edgy "offbeat" comedy, best known as the home of hipster sketch comedy series Portlandia. It is a part of AMC Networks and was originally dedicated to independent film, but has been repositioned over time. Back in 2010, the new positioning was reinforced with the launch of a new brand identity and the slogan "Always on, Slightly Off".

This month, IFC launched a new logo that builds on its existing edgy image. The new logo is slightly more "off" and removes the punctuation from the slogan. It was created by New York-based design studio Gretel.

Straight-forward design for new German sports nutrition brand

Qi2 is a new brand of nutritional supplements from German fitness club chain McFit, including bars, drinks and shakes. It is exclusively available at McFit locations and online. The brand identity and packaging was designed by the Hamburg-based Peter Schmidt Group.

The brand has three product lines (Basic, Woman and Pro) which are clearly and consistently coded with colours and other visual markers. It is designed with over both beginners and experienced users through a clear and straight-forward minimalist design. A key design element is  colon, where the top circle is the Qi2 logo and the bottom circle marks the product line with colours and models.

Wednesday, May 7, 2014

Guiltless brand refresh for Canderel sweeteners

Canderel is originally a French brand for artificial sweeteners. Today, it is owned by the Merisant Group and sold in much of Europe and other parts of the world. Back in March this year, the brand launched a new visual identity created by French design agency Logic Design.

Logic worked to clarify the brand message as "providing everybody with sweet, without feeling guilty". The logo was cleaned up and placed at the centre of the packaging.

Tuesday, May 6, 2014

Classical identity for Danish Ministry of Taxation

The Danish Ministry of Taxation (Skatteministeriet) is charged with formulating the kingdom's tax policies. Back in February, it introduced a new visual identity, developed by Copenhagen-based e-Types.

At the beginning of 2013, the ministry was restructured and the responsibilities for tax collection were transferred to a separate agency, called SKAT. This agency inherited the previous visual identity. The ministry has instead been given a more classical and restrained identity, with a serif wordmark and a modern Royal crown, the common symbol for the Danish government.

Monday, May 5, 2014

New Greek public broadcaster launches

Greece's long-running public broadcaster ERT was controversially closed down last June as part of large budget cuts to manage the country's debt crisis. At the time, it was promised that a new public broadcaster called NERIT would be established. After several months of an interim service, the new public broadcaster was launched yesterday, May 4.

NERIT is a Greek abbreviation which translates as "New Hellenic Radio, Internet and Television". The logo seen above was revealed shortly before the launch. No design credit or additional information appears to be available, but there have been reports that the tender to appoint a creative agency offered poor pay and unrealistic timeframes.

An identity to celebrate creativity

The 93rd ADC Festival of Art + Craft in Advertising and Design was held in Miami Beach about a month ago, awarding achievements in the advertising industries in North America. An extensive visual identity for the festival was developed by Crowd Studio.

Crowd built much of the identity on custom-made 3D motion graphics. Each day was given its own colour and texture, and each event, workshop or award was given a relevant 3D object dipped in the texture of the day. A campaign ahead of the festival focused on the logo.

Friday, May 2, 2014

Triumphant logo for actor's union SAG-AFTRA

International branding network Siegel+Gale have gone Hollywood recently, with the launch of a new identity for the Television Academy in March now followed up by another project for SAG-AFTRA, the primary trade union for American film and TV actors.

SAG-AFTRA was formed in 2012 from the merger of the Screen Actors Guild and the American Federation of Television and Radio Artists. The previous identity was created for the merger and the union commissioned Siegel+Gale to create a more permanent visual identity. The new logo, which launched on May 1, depicts "a figure standing in a forward-looking pose, reaching skyward".