Monday, May 22, 2017
Friday, May 19, 2017
Massachusetts Mutual Life Insurance Company, generally known as MassMututal, is an American insurance company. At the beginning of this week it launched a new visual identity, designed by The Working Assembly, with strategy by Johannes Leonardo.
The new position highlights the fact that MassMutual is a mutual insurance company, "celebrating the gift of interdependence". The five dots in the new symbol represent the company's community of costumers.
Thursday, May 18, 2017
Eredivisie is the highest division in Dutch football. Last week, the league revealed a fresh new logo, developed by Dog and Pony. It's due to launch at the start of the 2017-18 season.
The new circular 'E' was inspired by the circle at the centre of a football pitch. The simple combination of circles and a sharp angle allows impactful use of the logo in animations and other situations.
Conmebol is the amusing name of the governing body for football in South America, founded in 1916. Yesterday, May 17, the organisation revealed a new logo in Gran Asunción, Paraguay.
The new logo replaces a literal and complicated badge with a football, the continent, the flags of all the members and an abbreviation. At the centre of the new badge is a the continent with a fingerprint, representing the "audacity and passion of all teams in all competitions". The fingerprint is contained in a crest with a football behind it.
Wednesday, May 17, 2017
Ziggo Sport is a sports channel operated by Ziggo, the dominating cable network in the Netherlands. Last week it launched a new look with new on-air graphics. Creative studio Cape Rock helped launch the channel in 2015 and they've returned this year to give it a new look.
The new graphics system was designed to be more closely aligned with Ziggo's brand and the enjoyment it aims to brings to its costumers. One element that runs through the package is the use of irregular triangles called "fractals", used a background patterns in most graphics and a elements to highlight energy and motion in the idents.
Posted by Simon at 4:44 AM
Monday, May 15, 2017
NBCUniversal made two major rebrand announcements in one day last week, announcing new logos for both its Oxygen and Syfy networks. For Syfy, this is part of "a strategic point of view focused on a renewed commitment to the genre and fandom at large".
The old logo was introduced in 2009 when the Sci-Fi Channel "controversially" changed its name to something trademarkable as it wanted to expand beyond the sci-fi genre. The pure and clean logo was a break with the sci-fi clichés that preceded it.
The new logo is decidedly edgier and can be presented as both a stacked block and a horizontal wordmark. It was presented with an animated gif showing how it can be combined with various sub-brands. No design credit was provided for the new logo, which launches on June 19.
NBCUniversal have recently hinted that it was about overhaul its women's channel Oxygen to focus more on crime programming. Last week, on May 11, it fleshed out these plans by announcing new programmes from the likes of Nancy Grace and Dick Wolf (the creator of the show Law & Order).
It also unveiled a new logo as part of its transformation into a "fulltime crime destination for women". No credit or rationale was provided. The new look launches this summer.
Friday, May 12, 2017
Ö1 (short for Österreich 1, "Austria One") is the flagship radio network for Austria's public broadcaster ORF, airing a mix of classical music, jazz, news, features and other public radio programming. The network is in a process of renewal with a new schedule and as part of these changes it launched a new logo at the beginning of May.
The new more abstract logo was designed by graphic designer Yasmin Sowa, who worked with ORF's design team lead by art director Michael Hajek. One objective in the redesign was to keep it familiar, but also mark a change. This achieved by keeping the familiar diamond shape, but radically changing the '1'.
Thursday, May 11, 2017
International Floorball Federation (IFF) is the governing body for floorball, a sport played on a small rink where a tiny ball has to be hit into goals using sticks. Last week, the organisation unveiled a new corporate identity developed by Czech agency Dynamo Branding & Design.
The new logo has been stripped to the basics, the initials and a rings of ovals resembling the edges of a floorball. Unlike its predecessor, the new logo will also be used with the various events organised by the IFF.
Wednesday, May 10, 2017
The State Painting Collections of Bavaria (Bayerische Staatsgemäldesammlungen) take care of the art collections owned by the Bavarian state. These have been collected over 500 years and include work from the 14th century until today. The organisation includes five art galleries in Munich and 14 associates galleries around Bavaria. Last month they adopted a new visual identity, developed by Peter Schmidt Group's Munich office.
While the galleries themselves are well known, their connection to a larger organisation wasn't public knowledge. Peter Schmidt Group created an umbrella system based around a common symbol to link them together. The new symbol is a monogram that combines a B (for "Bavaria") with a P (for Pinakothek, a German word for art gallery), with a clear separator that faintly resembles the corner of a picture frame.
Posted by Simon at 4:22 AM
Tuesday, May 9, 2017
HLN (formerly CNN Headline News) is CNN's sister channel in the US, offering news in the day and various "true crime" shows at night. It has had a hard time defining itself, but has recently decided to focus on stories relevant to middle America with the tagline "News that hits home". Perhaps as a part of this strategy, it introduced a new logo yesterday (May 8).
The HLN logo was redesigned as as recently as 2015. The new logo is a simpler rendition of the network's name, dropping the speech bubble holding shape. On screen it appears in a blue square.
Wednesday, May 3, 2017
Hawaiian Airlines is the leading airline in Hawaii, operating flights to major destinations in the Pacific, including mainland United States and Asia. This week, on May 1, it unveiled a new corporate identity, developed by Lippincott. This is part of an effort to expand the airline by opening up new routes and introducing new aircraft.
The previous identity had plenty of goodwill, so this is an iterative update that builds on its predecessor. The airline's symbol – the "Pualani" (flower of the sky) – has been freed from the flower holding shape and thus features more prominently in front of a sun on the tail fin. The livery is finished with a silver maile lei wrapping the fuselage. The friendly look reflects the welcoming "aloha spirit" associated with the islands.
Nav Canada is Canada's civil air navigation provider, a privately run corporation. This week it introduced a fresh new logo.
The new logo builds on it predecessor with a bolder and clearer mark. According to Nav Canada, the new signature is using a "modern, vibrant blue to reflect the hues in the sky and radiating a sense of innovation, inspiration, and trust".
Tuesday, May 2, 2017
Rio is a British tropical juice soda brand manufactured by regional brewery Hall & Woodhouse. Last month, it was given a fresh new look by Pearlfisher.
The agency determined that the old with its swirling images of fruits had grown stale and wanted to create a younger, healthier and more aspirational look.
Wednesday, April 26, 2017
Bulk Powders is a sports nutrition company that sells its products online in bulk. It was recently given a visual refresh by Robot Food, who also designed the previous look in 2013.
In recent years the Bulk Powders product line has expanded from a specialty product for athletes and bodybuilders to a wider range of lifestyle products. This necessitated rationalisation to clarify the different product lines.
Of the four sub-brands, the food and snacks-oriented Active Foods was given its own distinct identity. The other three are clarified through use of colour. Overall, the packaging has been simplified with fewer and clearer colours.
Posted by Simon at 3:16 AM
Tuesday, April 18, 2017
Wednesday, April 12, 2017
Asea is a major Italian water and energy utility. Last month it launched a new corporate identity designed to work better on digital platforms.
The new logo makes heavy use of a simplified map pin symbol which models all letters in the new logos. The pin was chosen as a universal symbol that connects physical locations with the digital world. The logo blends the colours of the groups three main business area, water, energy and environment.
Monday, April 10, 2017
America's favorite cable company Comcast is launching a mobile phone service, using a network based on Comcast's own Wifi hotspots and Verizon's 4G network. The name of the service was announced last week.
Comcast's is using the Xfinity brand for its TV, broadband and phone services and the new mobile service will be called Xfinitiy Mobile. The new service is only available to existing Xfinity costumers, but although it is a sub-brand of Xfinity it has its own logo and distinct look and feel.
Posted by Simon at 1:56 AM
Thursday, April 6, 2017
Two Nordic banks, Sweden's Nordea and Norway's DNB, are merging their Baltic subsidiaries to create a new bank called Luminor. The name and logo, designed by FutureBrand, were announced a month ago.
The name combines the latin word for "light" with -nor, representing the bank's Nordic roots. The "light" is an expression of the bank's aim to help its costumers, "a visible sign that things can change for the better".
Posted by Simon at 3:06 AM
Wednesday, April 5, 2017
Dexus is one of Australia's leading property group's, owning real estate in retail, office and industry. They recently launched a new visual identity, developed by Hulsbosch.
The new identity aims to raise awareness about the company so that it can highlight its various services and benefits to current and potential costumers. Visually, the identity has been designed to work for many different properties, which is reflected in the rectangle next to the word mark that can contain different colours.
Posted by Simon at 5:04 AM
Tuesday, April 4, 2017
Honey Monster is a brand of puffed wheat cereal, formerly known as Sugar Puffs but renamed in 2014 after its mascot. Last year, the brand was licensed to Brecks who relaunched it last week. The new look was designed by Robot Food, who also helped relaunch the Good Grain brand from the same manufacturer.
The cereal brand had great recognition, but had lost some relevance as parents opted for less sugary cereals. As a result, to product has been overhauled to use less sugar. The new look is a sharp break with the past that should make it appear more credible and relevant. The old brash and intimidating honey monster has been redrawn in flat colours to appear more friendly.
Monday, April 3, 2017
Carl's Jr and Hardee's are two American burger restaurant chains with around 3,500 locations taken together. Although using different names, the two chains share most brand attributes, using similar logos, design and marketing. Last week, the company announced an overhauled advertising approach that will use humour and an actor playing the chain's founder. This puts an end to an absurd twelve year campaign where the chain marketed itself with women in bikinis. Simultaneously, the "happy star" in the chain's logo has lost its satisfied grin.
The new logos remove most of the effects of their predecessors, leaving only the stars and wordmarks intact.
Friday, March 24, 2017
Gevalia is Sweden's leading coffee brand, now owned by the international Jacobs Douwe Egbert group. Last month, it launched a new look with new packaging.
Gevalia is an old brand with a strong heritage. Both the new and the old logo mixed cues from historical packaging, taking advantage of that heritage.
Posted by Simon at 4:07 AM
Wednesday, March 22, 2017
Getinge is a Sweden-based medical technology company. It has expanded through acquisition, creating an unnecessarily broad portfolio of brand names. Last week, it announced that it would unite all its divisions under the Getinge brand, introducing a fresh new symbol at the same time.
This takes the company from a multi-brand to a single brand strategy. Getinge had previously been an endorser brand, but will now be the main brand, with some legacy brands such a Macquet being kept as sub-brands.
Posted by Simon at 6:00 AM
Good Grain is brand of healthy cereals, marketed in the UK by specialist cereal manufacturer Brecks. Recently, the brand was given a new look by Robot Food.
The healthy cereal category suffers from a lack of consumer trust due to spurious health claims made by various manufacturers. The brand relaunch combats this and positions Good Grain as an honest challenger brand. This is reinforced through the launch of new products made that fit the new positioning. The new packaging dominated by vibrant colours and it tries to avoid category clichés.
Tuesday, March 21, 2017
Dacha Media is a consultancy in Berlin that seeks to expose its clients to the English language through editorial services (e. g. professional translation). It recently launched a new visual identity and website, both designed by Startling Brands.
The company was founded by journalists and works with journalistic content, so Startling Brands sought to emphasise the link to the media business. Visually, this was done with a logo featuring the letters D and M in the form of an open newspaper.
Posted by Simon at 1:30 AM
Wednesday, March 15, 2017
Monday, March 13, 2017
World-leading kids TV channel Nickelodeon launched a new on-air look over the weekend for this years edition of the Kids' Choice Awards.
The new look was created by Buenos Aires-based Superestudio and features kids interacting with characters from Nickelodeon shows in a playful and surreal mix inspired by online culture. This should convey "play, surprise and imagination" and make the world feel more playful for the channel's viewers.
Posted by Simon at 1:43 AM
Thursday, March 9, 2017
Independent branding agency Robot Food have taken it upon themselves to launch a brand for tattoo care products, having noticed a lack of credibly branded products in that sector. The new brand is called Electric Ink and was largely developed in-house.
Custom illustrations in contemporary tattoo style were developed by London artist Tom Gilmour. These dominate the packaging, giving it credibility and making it stand out.
Posted by Simon at 3:30 AM
DígithoBrasil, a Brazilian IT solutions company, changed its name to Digix a month ago.
The new brand is reportedly designed to better position the company as a provider of IT solutions for public management. They kept the colors from the old logo, but applied them to a flexible logo, featuring a constantly changing blob.
Monday, March 6, 2017
Back in 1983, HBO premiered an elaborate extended intro to be shown before feature presentations. It was used for many years and noted for the (at the time) high production values and overall "epicness" that made it stand out among TV graphics at the time.
Recently, Imaginary Forces produced a new version of the intro, updated for 2017. Rather than panning through a modelled city, the new version zooms into homes of viewers consuming HBO content on various devices. It was created through a combination of live action and computer graphics and features an updated orchestral score.
Posted by Simon at 6:36 AM
Aldi Süd is one of the world's leading discount supermarket chains, operating thousands of stores in southern Germany, the United States, the United Kingdom, Australia, Austria, Switzerland, Italy and other countries. Last week (March 2), the company unveiled a refreshed logo. It was developed by an agency called "illion. markensocietaet".
The new logo builds on its predecessor, but gives the individual elements a more contemporary look. According to a press release, this reflects ongoing changes in the company.
The new logo is reportedly already used in China, but will start rolling out in other countries in June.
Thursday, March 2, 2017
Pechanga Resort Casino is an Indian casino with resort facilities in California. Yesterday, it launched a new brand identity, developed by Troika, to highlight an upcoming expansion.
Troika created a simple recognisable P logo that works better across digital platforms. It should also better convey that Pechanga is a luxury destination. The feathers from the old logo are only present as an abstraction at the bottom of the P.
Wednesday, March 1, 2017
American IT services company CSC (or Computer Sciences Corporation) is in the process of merging with the Enterprise Services division of Hewlett Packard Enterprise (HPE ES). Last month it was announced that the combination of CSC and HPE ES will be called DXC Technology. The brand was developed by Siegel+Gale.
According to a press release, DXC's mission is to guide its clients on "their digital transformation journeys", which may explain the name.
Monday, February 20, 2017
Switzerland-based Adecco Group is one of the leading staffing companies in the world. In addition to the main Adecco brand, it operates under a few other brands. To create a clearer distinction between the operating and corporate level, Adecco recently introduced a separate brand identity for the Adecco Group. It was developed by Landor Associates. Adecco (without "Group") will still be used for the staffing business.
According to a press release, the new look represents the "core values, passion and humanity" of the group. Landor also worked on rejuvenating the main Adecco brand.
Thursday, February 16, 2017
Tuesday, February 14, 2017
The Institut de tourisme et d'hôtellerie du Québec (ITHQ) is an educational institution in Montreal that provides training for the tourism and hospitality sectors. Last month, the institution unveiled a new visual identity, developed by local agency lg2boutique.
The new logo is an architectural symbol, inspired by ITHQ's distinctive main building. It is infused with dynamism by using a variety of bright colours and using the logo to create pattern.
Posted by Simon at 1:49 AM
Thursday, February 9, 2017
TV3, the leading TV channel in New Zealand, was rebranded overnight to become Three.
This was reportedly done to make the brand more reflective of the channel's content by becoming more "vibrant, playful and inspiring". The identity for a TV channel is the sum of its parts, and it is implied that this is the reason behind the plus and equal signs in the logo. Videos posted online suggest the logo can be constantly animated to change colour, be skewed or given rounded edges.
Wednesday, February 8, 2017
Just one week after the introduction of a new logo for American cable network Lifetime, its main competitor, Bravo, also launched a refreshed logo.
For Bravo, it's mostly a refresh of the old logo, keeping the talk bubble but simplifying it and introducing a new typeface. It's main version is black and white, but it can take on other colours. Other elements of the new look make heavy use of the 45 degree angle in the bubble. According to a comment to Variety, this reflects how the channel has evolved since the last update.
Tuesday, February 7, 2017
Southern Cross Care in Western Australia (WA) is a nursing home provider, headquartered in Perth. As elderly care in Australia is changing to be more consumer-oriented, the organisation launched a new brand in January. The new brand was developed by Futurebrand, with a communications platform by 303MullenLowe.
The new brand is called Southern Plus. It is built around a realistic and positive approach to ageing. Visually, this is enforced through warm colours and typography with genuine imagery.
Monday, February 6, 2017
The American cable network Lifetime launched a new logo last week. The female-oriented channel is the home of Project Runway and a wide variety of other reality programmes.
The previous logo was introduced in 2012, but was later given a slight refresh. The new one was introduced to Lifetime's online presence on January 30, but other than that there's not much information available at the moment. While the main version of the logo appears to be the pink one pictured above, it can also take on other colours when needed. More information may surface later on.
TechBenefits is an employee benefits service that allows employers to include electronics as part of their salary. The employees decide if they want a laptop or a TV through a dedicated website. The visual identity was developed by Mr B and Friends.
An earlier icon featured a jumping man, which was updated and simplified. The visual language is dominated by bright colours and has been applied to a new responsive website, also developed by Mr B and Friends.
Friday, February 3, 2017
Enova is a Norwegian state-owned enterprise charged with transitioning the country to environmentally sustainable energy use. It recently launched a new visual identity.
The new look shall express "internal energy and willingness to act". The logo contains a gradient from blue for "knowledge, technology and business" to red for "energy, action and commitment".
Thursday, February 2, 2017
The Science Channel is a cable TV channel devoted to the universe, physics, engineering and all things science. Since its launch in 1996 its profile has shifted somewhat and its recently took another step by introducing a refreshed look with a new logo.
The previous logo was dubbed "morph" and introduced in 2011. Its replacement is a quite simple blue box with the letters S, C and I.
Monday, January 23, 2017
Air Liquide is an French gas conglomerate with activities around the world including supply and services. After acquiring American competitor Airgas last year it has 68,000 employees and three million costumers. This month it introduced a new corporate identity, created by Saguez & Partners.
The old logo was reportedly introduced in 1991 as a refreshed version of a 1972 logo. The old monogram is replaced by an abstract symbol named "Alpha". It is used with a wordmark featuring custom type modelled on the symbol.
Wednesday, January 18, 2017
Saffron Brand Consultants is a brand consultancy network set up by Jacobo Benbunan and Wally Olins in 2001. Since then, it has carried on the creative approach to brand design developed by Olins for numerous clients. Last year, it launched a new visual identity to celebrate its 15th anniversary.
The old refined logotype with its distinctive ligature was developed by Wally Olins, Miles Newlyn and Daren Cook when the consultancy was established. The new logo is a simple sans serif wordmark, but overall the new look is less restrained and varied, reflecting Saffron's "creative, disruptive, innovative and digital" qualities. This includes a custom type family that conveys an incremental creative process.
Posted by Simon at 4:17 AM
Tuesday, January 17, 2017
A final look back at 2016 with a look at new logos introduced in December. The refreshed looks for Nascar and the German Bundesliga stand out most, but we also got a new name for Google's self-driving car, a modern look for Dale Carnegie and a few dozen other brands from around the world.
Monday, January 16, 2017
The largest cable TV operator in the Netherlands, Ziggo, was bought by Vodafone last year. A week ago, the combined company revealed its combined identity, VodafoneZiggo, which will be used at a corporate level in the Netherlands. The old brands will still be used for their respective products.
Both Vodafone and Ziggo are well established brands with distinct identities. The combined "Franken logo" merely places them next to each other, with a red-orange line underneath to unite them.
Posted by Simon at 1:57 AM
Thursday, January 12, 2017
Camille Bloch is a Swiss chocolate manufacturer that prides itself on innovation. Back in December, it launched a new visual identity, developed by Swiss agency By Heart.
The new look is dominated by "lustful" imagery of chocolate. The new wordmark logo is an updated version of an original signature from the 1930s.
Tuesday, January 10, 2017
Żabka (Polish for "frog") is a large Polish grocery chain made up of around 4000 stores. Last autumn it launched refreshed grocery stores featuring a visual identity developed by Warsaw-based agency BNA.
The Żabka is positioned as a friendly and convenient grocery store for everyday needs. The literal image of a friendly frog has been replaced by on based on typography, with a "frog smile" hidden in the letters. In addition to the logo, BNA also developed signage and guidelines.