Bulk Powders is a sports nutrition company that sells its products online in bulk. It was recently given a visual refresh by Robot Food, who also designed the previous look in 2013.
In recent years the Bulk Powders product line has expanded from a specialty product for athletes and bodybuilders to a wider range of lifestyle products. This necessitated rationalisation to clarify the different product lines.
Of the four sub-brands, the food and snacks-oriented Active Foods was given its own distinct identity. The other three are clarified through use of colour. Overall, the packaging has been simplified with fewer and clearer colours.