Eredivisie is the highest division in Dutch football. Last week, the league revealed a fresh new logo, developed by Dog and Pony. It's due to launch at the start of the 2017-18 season.
The new circular 'E' was inspired by the circle at the centre of a football pitch. The simple combination of circles and a sharp angle allows impactful use of the logo in animations and other situations.
Dog and Pony